The Directors

Tim is one of the four founding members of the business and has been instrumental in it becoming the UK’s favourite specialist broker.  With over 30 years’ experience in the finance industry and a reputation for consistently developing high-growth companies, Tim is here to ensure the business is compliant with all its regulatory requirements.

One of the original four founders, Simon has direct responsibility of each of our business units.  Simon has been a key driver in building Fluent’s market leading panel of lenders and has worked in financial services for his whole career, having met the other founding members of Fluent at Loan Makers, where he was the Sales Director.

Paul is one of the founding members of Fluent Money Group and has led the Commercial division since its inception. Paul has been integral in the success of the business, leading the Partnerships and Marketing teams, negotiating strategic partnerships with aggregators that have been key to the Group’s rapid growth. Paul has over 20 years’ experience in financial services and prior to Fluent, held senior Commercial and Operational roles in the industry.

Steve was appointed as Chief Technology Officer in October 2019, bringing with him 20 years of software, product, development and delivery experience. Prior to joining Fluent, Steve held technology leadership roles at WeBuyAnyCar.com and MoneySuperMarket where he oversaw Development, Product, Data and Operations teams building and maintaining high traffic, scalable technology platforms.

Chris joined the business in 2010 with a wealth of experience in the finance sector, having previously worked as MD for City Loans. He was appointed MD of Fluent Money in 2021 and has been integral to the business’s lender partnerships and product development. Responsible for user experience, Chris leads Fluent’s customer satisfaction charge.

John joined Fluent in 2021 with a mandate to set up the newest ‘arm’ of the business, Fluent Bridging. He brought with him a wealth of experience in Financial Services that has encompassed banking, regulated investments, and also specialist property finance such as Bridging and Development. John has worked for both Corporate Entities and niche property lenders and is perfectly placed to grow Fluent Bridging rapidly and develop it into a key contributor to the Group’s success.

John was appointed Compliance Director in 2024, having previously served as Head of Compliance for five years. Before joining Fluent, he held compliance and audit roles at Argos Financial Services and Debt Free Direct. At the latter, he gained significant experience in implementing services to support customers facing a wide range of vulnerabilities.

Alan joined Fluent in 2022 and was appointed Finance Director in 2024. A qualified ACA Chartered Accountant, he began his career in audit, developing a strong technical foundation. Since transitioning into industry, Alan has focused on commercial finance, using data-driven insights to support strategic decision-making and drive profitable growth.

Amy joined Fluent in 2013 as an Administrator and has since grown her career within the company, developing her expertise in Human Resources. Through dedicated study, she has achieved a CIPD qualification, enhancing her knowledge and skills in HR best practices. Amy plays a key role in shaping the company’s strategies, contributing to initiatives that support employee growth, engagement, and overall business success.